Official Shocker Hitch logos, the current tagline and practical guidance for consistent brand materials. Find the right file, preview the artwork and check the usage guidelines before starting your project.
Before using the artwork: Downloads do not grant permission for every use. Follow the permissions guidance below and the applicable Shocker Hitch policies.
Official logo downloads
Choose transparent PNG for placing the logo on a background, JPG for a white background, or PDF for sharing with your printer. The checkerboard in the PNG previews shows transparency and is not part of the file.
Horizontal logo
The primary logo for websites, dealer promotions and general brand materials.
1900 × 567 pixels · Transparent PNG or white-background JPG
Download transparent PNGDownload JPG
Square logo
The same official logo centered on a square canvas for layouts that require a square image.
1900 × 1900 pixels · Transparent PNG or white-background JPG
Download transparent PNGDownload JPG
Full-color sticker artwork
Blue and red sticker artwork with the current tagline. The preview includes the printer’s cutting outline.
Vector PDF · 6 × 2-inch page · Includes cutting outline
Download color PDFBlack sticker artwork
Black sticker artwork with the current tagline. The preview includes the printer’s cutting outline.
Vector PDF · 6 × 2-inch page · Includes cutting outline
Download black PDFChoose the right file
Websites & digital layouts
Start with the horizontal transparent PNG. Choose JPG when you need a solid white background. Use the square canvas only when a layout requires it; the logo inside still needs to be large enough to read.
Keep the original image proportions and check the result on both desktop and mobile.
Print & sticker production
The color and black sticker PDFs contain vector artwork and a cutting outline on a 6 × 2-inch page. Have your printer confirm size, colors and cutting setup before production.
The horizontal logo PDF contains a raster image; it is not a scalable vector master. Contact us for large-format or specialty work.
Our tagline
Smoother Towing Every Mile
Use this wording and capitalization in new Shocker Hitch materials. When using the logo, keep the tagline in the supplied artwork.
Logo usage guidelines
- Use the official files. Download the artwork above instead of copying a screenshot or recreating the logo.
- Keep the original proportions. Resize the entire logo together. Do not stretch, compress, rotate or crop the lettering, tagline or outline.
- Keep the supplied colors and details. Do not recolor the artwork, substitute fonts, add effects or remove any marks included in the file.
- Give the logo space. As a practical layout guide, leave at least the height of the “HITCH” lettering as clear space on every side of the outer artwork. Keep text, other logos and page edges outside that space.
- Choose a clear background. Use a plain background with enough contrast to make the complete logo easy to see. Avoid busy photos behind the logo.
- Check readability at the final size. The tagline should remain readable on screen and in print. Enlarge the logo if the wording becomes too small.
- Use current artwork for new projects. Replace older tagline versions when creating or refreshing Shocker Hitch materials.
Brand wording & presentation
Use consistent names
- Write Shocker Hitch as two words with capital S and H.
- Write the tagline exactly: Smoother Towing Every Mile.
- Use the product name and specifications from its current official product page.
- Use the supplied artwork for logo lettering; do not recreate it with a similar font.
Keep the message clear
- Use direct, helpful language focused on the towing application.
- Keep capacity, fitment and performance claims accurate for the specific product.
- Do not imply an endorsement or authorized dealer relationship that has not been approved.
- Keep your business identity distinct from the Shocker Hitch logo.
Trademark reference
Preserve trademark symbols included in the official artwork. When writing the names below, use the corresponding symbol. A trademark application or publication notice is not the same as a registration.
Registered marks ®
- Shocker Hitch®
- Shocker Air Hitch®
- Gooseneck Surge®
- Shift Lock®
- Shocker Hitch Equalizer®
- Quick Air®
- Trail Force®
Other brand marks ™
- Shocker Air Equalizer™
- Shocker Impact™
- Shocker Streamline™
- Mini Shocker™
- Shocker HD™
This is a partial reference list. See the Terms of Use for trademark registration numbers and patent information and the Authorized Reseller / MAP & IP Policy for commercial-use requirements. Trademark and patent protection are different; do not describe a pending application as a granted registration or patent.
Permissions & approved uses
This guide explains how to present approved artwork. It does not replace the Terms of Use, the Authorized Reseller / MAP & IP Policy, or any written permission from Shocker Hitch.
- Authorized resellers: Follow the policy for non-paid informational use on your approved website and in offline materials. Authorized status must be current and in good standing.
- Paid advertising: The reseller policy requires express written authorization for trademark keyword bidding, online display advertising and social-platform advertising.
- Marketplace listings: Selling Shocker Hitch products on third-party marketplaces or shops requires express written authorization under the reseller policy.
- Media and other projects: Contact Shocker Hitch to confirm permission for the proposed use. Downloading a logo does not establish an endorsement, partnership or dealer authorization.
- Sharing assets: Direct others to this page for current files. Resellers must obtain prior written consent before redistributing authorized assets.
Need artwork or permission for a project?
Contact Shocker Hitch for help with logo files, large-format printing, dealer materials or a specific design application. For sticker production, send the PDF to your printer with the cutting outline intact.
Current tagline: Smoother Towing Every Mile · Guide updated September 13, 2026.